We’re SOKI – Social Sauna, and our mission is to reimagine social spaces by bringing people together through wellness, art and music.

We, Luke and Tobias, met eight years ago during an internship in the events industry. Since then we’ve each taken our own path, but our close friendship has always remained. Luke has a background as a calisthenics trainer and tour manager. Tobias works as a marketing manager with a background in hospitality. Together we’ve seen how art, music and human connection can help people thrive, but also how nightlife so often revolves around alcohol and other substances.

SOKI is our answer: an alternative to traditional social spaces like bars and clubs: a new kind of venue where wellbeing, creativity and genuine connection are at the centre. In today’s digital world, where polarization keeps increasing, the need for real human connection is stronger than ever.

We’re solving two problems at once: bringing calmness into busy lives, and creating a social setting where you can truly be yourself. Wellness is booming worldwide, and saunas are at the forefront. In London, Berlin and Copenhagen, new sauna initiatives that mix wellness with culture, music and community are thriving. We want to bring that spirit to Utrecht in our own way: turning the sauna into a new form of socializing. Without loud music and alcohol, but with warmth, atmosphere, soft sounds and real encounters. A place you can visit on a Friday night with friends, or on your own, to unwind, connect and recharge.

We also want to make a positive social impact. That means offering affordable sessions and we try to create space for groups who don’t always feel at home in traditional wellness environments. Our goal is simple: to create a place where everyone feels welcome.